Fas Mart, owned by Richmond, Va.-based GPM Investments, offers various flavors and roasts of its Perfect Harvest Coffee Co. coffee, including one made with 100% Arabica beans. And like QuickChek customers, those in GPM’s “Thirsty?” loyalty program receive a free cup with every six coffee purchases. A few years back, the chain updated its coffee equipment at all of its stores and redesigned its cups and signage with a soft-purple logo meant to convey a message of freshness.