Major Growth in C-Store Sales for Beer Subsegments
The double-digit growth of craft and import beer case sales in convenience stores is admirable, but it's alcohol cider that made a real splash in 2014, growing 125%, according to IRI data, while the beer category as a whole was flat.
52 weeks ending Jan. 4, 2015
|Category/Segment||Dollar sales percent change from a year ago||Case sales percent change from a year ago|
|Domestic malt liquor||2.8%||0.3%|
|Domestic premium beer||-0.1%||-0.7%|
|Domestic sub-premium beer||-3.0%||-3.8%|
|Domestic super premium beer||11.3%||8.8%|
|Progressive adult beverages||3.2%||2.7%|
Source: IRI Infoscan
New law allows sampling as self-serve manufacturers gear up
Strawberry Lime and Watermelon Lemonade available nationwide
Andrews Distributing actively promoted safe-ride-home programs
Green Apple and Wicked Mango get nationwide launch this week
Execs call c-stores "the biggest opportunity" for the import-beer network.
Limited-time release aims to help cold-weather cities escape from winter's frosty grip.
Bud Light Lime-A-Rita adds seasonal Lemon-Ade-Rita to lineup
Three-year delay before proposal would kick in