Growth for all subsegments; full category sales up 6.5%
New flavor tested at spring-break events, on store shelves now
BP bets on cider, craft beer to win young customers’ business.
IRI reveals most successful CPG brands of 2014
Foodservice, salty snacks, beverages drove record 2014 in-store convenience store sales
Bundling, coupons, festive merchandising on tap to drive weekend sales
Promotion urges consumers to drink cider "at its bestest," over ice.
Newest exec to focus on new products, innovation and channel management
CEO search continues as company struggles to grow market share: report