4 Nonchocolate Sweets With a New Approach
Offerings from the American Licorice Co., Tic Tac, CandyRific, Hilco
Hershey C-Store Representative to Retire
Dave Onorato was vice president of small business format since 2015
Recognizable brands can communicate quality at a glance—and with a little strategizing, retailers can leverage them to increase basket sizes, too. Cross-merchandising offers an opportunity to compound the sales-driving power of consumers’ favorite brands and can help introduce shoppers to new products they’ll come back for again and again.