Convenience Stores Lead Candy, Gum and Mint Sales Growth
CHICAGO -- Dollar sales of candy, mints and gum (CMG) grew in all channels of retail in 2013, but grew the most in convenience stores.
A recent presentation, titled “Core Facts to Drive Impulse Sales,” of consumer and retail data made by the Hershey Co., Hershey, Pa., during CSP’s Driving Impulse Sales Forum in Chicago provided a collection of data on c-store industry sales.
The convenience-store channel led candy, mint and gum growth across all channels in 2013.
*All Outlets: Food, drug, mass (w/Walmart), club, dollar, c-store
C-store’s health came from a mix of driving core candy products, incremental seasonal activity and innovation that outperformed deleted products.
Core: 80% sales of everyday items (does not include new, seasonal or deleted items) equals about 75% of total sales.
C-store candy, mint and gum sales have shown steady growth over the past four years.
Nonchocolate Chewy Candy Sales Return to Growth Trend
IRI Convenience AllScan data for 52 weeks ending May 18, 2014
|Brand||Dollar Sales||PCYA*||Unit Sales||PCYA*|
|Sour Patch Kids||$43,939,380||9.25%||27,077,310||5.72%|
|Wonka Laffy Taffy||$34,820,910||0.55%||65,674,570||-5.03%|
|Trolli Sour Brite Crawlers||$26,459,860||11.64%||15,513,090||9.03%|
|Air Heads Xtremes||$25,532,340||26.50%||19,290,150||13.00%|
|Lifersavers Gummies Collisions||$19,716,980||73.98%||9,640,160||72.10%|
|Haribo Gold Bears||$18,851,210||54.37%||11,297,320||53.52%|
|Just Born Mike & Ike||$16,828,660||-21.25%||13,678,980||-18.47%|
|Starburst Fave Reds||$14,384,190||0.63%||12,252,560||0.91%|
*Percent change from a year ago