Loyalty provider to help develop and launch the system.
Beyond simple segmentation, creating segments of like-minded lifestyles helps brands further.
New Upside app with Google creds treats fuel customers like...
Crowded pickup points are turning off customers
Retailer offers savings to all members
Changes allow members to earn points faster
Purchase of enterprise platform speaks to core offer, officials say
Members earn ‘Shields,’ redeemable for free food, beverages, more
Adds marketing, revenue, program development executives