Crowded pickup points are turning off customers
Retailer offers savings to all members
Changes allow members to earn points faster
Purchase of enterprise platform speaks to core offer, officials say
Members earn ‘Shields,’ redeemable for free food, beverages, more
Adds marketing, revenue, program development executives
To address the various aspects of what one could consider a digital...
Imagine a customer going up to a gondola that triggers a smart-shelf to flash relevant information on TV screens above that customer’s head. It's coming!
The challenge, as with all marketing, is to embrace the trend and create a buzz that will capture the imagination of the customers and increase your sales.