loyalty

Technology/Services

Safeway, Chevron Expand Reward Points to Florida

Look to replicate loyalty program’s success in other markets

Technology/Services

Loyalty Programs: Key Metrics, Trends and Challenges

What retailers are chasing when they should be focusing on ROI

Launches digital group to enhance ‘guest experience,’ build loyalty

Partners with First Bankcard on rewards, discount program

First time all of grocer’s centralized convenience-store banners have jointly participated

Launching new media model to develop, monetize ads, content, games

Will offer the mobile-payment service at nearly 15,000 gas stations

Consumer segmentation key to boosting loyalty

Independents vs. major chains: Who rules the road, and where?

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