Tag: malt beverage

Beverages
Brewer launches "most significant advertising and marketing campaign" in brand's.
Beverages
Malt-beverage maker alternately gets "harder," softens edge with new brand.
Beverages
U.S. beer industry brews $253 billion in economic activity and serves up 1.75 million jobs
CSP Magazine
2014 year-end convenience-store sales data for beer, wine and spirits.

Major Growth in C-Store Sales for Beer Subsegments

Published in: 
The double-digit growth of craft and import beer case sales in convenience stores is admirable, but it's alcohol cider that made a real splash in 2014, growing 125%, according to IRI data, while the beer category as a whole was flat.

52 weeks ending Jan. 4, 2015

Category/SegmentDollar sales percent change from a year agoCase sales percent change from a year ago
Craft beer26.6%23.4%
Cider123.4%125.3%
Domestic malt liquor2.8%0.3%
Domestic premium beer-0.1%-0.7%
Domestic sub-premium beer-3.0%-3.8%
Domestic super premium beer11.3%8.8%
Import beer13.3%10.9%
Non-alcohol beer1.7%-0.6%
Progressive adult beverages3.2%2.7%
Total beer3.1%0.7%
   
Total wine7.2%5.7%
Spirits14.2%16.0%
Coolers6.6%8.2%

Source: IRI Infoscan

Source: 
IRI
Beverages
Strawberry Lime and Watermelon Lemonade available nationwide
Beverages
MIXXTAILs to come in Long Island, Firewalker and Hurricane flavors
Beverages
Malt beverage brand could be worth more than $1 billion
CSP Magazine
Raw data from exclusive CSP/Technomic consumer survey

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