Tag: malt beverage

Lime-A-Rita Splash
Brewer launches "most significant advertising and marketing campaign" in brand's.
Mike’s Hard Lemonade’s new Palm Breeze flavored malt beverages
Malt-beverage maker alternately gets "harder," softens edge with new brand.
Beer Institute Beer Serves America
U.S. beer industry brews $253 billion in economic activity and serves up 1.75 million jobs
CSP Magazine
2014 year-end convenience-store sales data for beer, wine and spirits.

Major Growth in C-Store Sales for Beer Subsegments

Published in: 
The double-digit growth of craft and import beer case sales in convenience stores is admirable, but it's alcohol cider that made a real splash in 2014, growing 125%, according to IRI data, while the beer category as a whole was flat.

52 weeks ending Jan. 4, 2015

Category/Segment Dollar sales percent change from a year ago Case sales percent change from a year ago
Craft beer 26.6% 23.4%
Cider 123.4% 125.3%
Domestic malt liquor 2.8% 0.3%
Domestic premium beer -0.1% -0.7%
Domestic sub-premium beer -3.0% -3.8%
Domestic super premium beer 11.3% 8.8%
Import beer 13.3% 10.9%
Non-alcohol beer 1.7% -0.6%
Progressive adult beverages 3.2% 2.7%
Total beer 3.1% 0.7%
Total wine 7.2% 5.7%
Spirits 14.2% 16.0%
Coolers 6.6% 8.2%

Source: IRI Infoscan

New Twisted Tea flavors Strawberry Lime and Watermelon Lemonade
Strawberry Lime and Watermelon Lemonade available nationwide
Bud Light Mixxtails
MIXXTAILs to come in Long Island, Firewalker and Hurricane flavors
Mike's Hard Lemonade malt beverages (CSP Daily News / Convenience Stores / Gas Stations)
Malt beverage brand could be worth more than $1 billion
CSP Magazine
Raw data from exclusive CSP/Technomic consumer survey