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Potato-Chip Sales Dip in Convenience Stores

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Potato-chip unit sales fell for the second year in a row in 2013, according to IRI convenience-store figures, with one-half of the top 10 brands seeing declines in unit volume. Unit sales of "other salty snacks," meanwhile, ticked up 1.5%.

Potato-Chip Sales Trends

Potato-Chip Brands
C-store sales, 52 weeks ending Dec. 29, 2013
       
Brand/UPC C-store sales
($ millions)
PCYA Unit sales
(millions)
PCYA
Lay’s $442.8 4.6% 282.8 -0.1%
Ruffles $191.6 -11.1% 111.5 -15.6%
Pringles $139.1 8.6% 74.9 7.4%
Lay’s Kettle Cooked $65.3 -2.1% 35.2 -5.7%
Munchos $45.9 -7.9% 28.0 -13.0%
Total (including brands not shown) $1,382.3 1.2% 884.1 -2.6%
         
Latest Quarter: UPCs
C-store sales, 13 weeks ending Dec. 29, 2013
       
Lay’s Classic
Potato Chip (2.875-oz.)
$25.1 21.8% 17.0 21.3%
Ruffles Cheddar &
Sour Cream Ridged
(2.875-oz.)
$21.6 23.2% 14.6 23.1%
Lay’s Classic
Potato Chip (10-oz.)
$11.9 NA 2.9 NA
Lay’s Barbecue
Potato Chip (2.875-oz.)
$9.2 14.1% 6.2 13.6%
Lay’s Sour Cream &
Onion Potato Chip
(2.875-oz.)
$8.4 36.1% 5.7 35.0%
Total (including UPCs not shown) $338.1 2.3% 214.0 -1.0%

Source: IRI

Other Salty-Snack Product Sales Trends

In the large, catchall “other salty snack” segment, Funyuns led as the top-selling brand in c-stores and contributed the top-selling UPC, according to IRI.

Other Salty-Snack Brands
C-store sales, 52 weeks ending Dec. 29, 2013
       
Brand/UPC C-store sales
($ millions)
PCYA Unit sales
(millions)
PCYA
Funyuns $154.7 4.0% 98.0 -0.9%
Munchies $119.3 1.2% 53.0 1.6%
General Mills Chex Mix $100.9 -5.5% 50.6 -5.3%
Chester’s $97.9 8.9% 64.8 2.5%
Gardetto’s $56.5 -0.3% 22.9 -1.5%
Total (including brands not shown) $743.1 3.6% 419.7 -1.5%
         
Latest Quarter: UPCs
C-store sales, 13 weeks ending Dec. 29, 2013
       
Funyuns onion snack
(2.625-oz.)
$18.8 14.7% 12.7 14.5%
Chester’s Flamin’ Hot
corn & potato snack
(4.375-oz.)
$15.0 33.7% 10.1 33.4%
Munchies Cheese Fix
snack mix (8-oz.)
$7.9 -3.1% 2.5 -2.5%
Funyuns onion snack
(6.5-oz.)
$7.5 -1.2% 2.2 -1.3%
Chester’s Flamin’ Hot
corn & potato snack
(5.75-oz.)
$6.7 NA 3.4 NA
Total (including UPCs not shown) $179.2 3.0% 101.3 1.6%

Source: IRI

Source: 
IRI
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