Tag: sweet snacks

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Bakery Snack Sales Dropped in 2013

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Bakery Snack Sales Trend
Bakery snack sales dropped in 2013, largely on the back of Hostess' bankruptcy.
Best-Selling Bakery Snacks in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 29, 2013

Brand Dollar Sales PCYA Unit Sales PCYA
Little Debbie $130,106,900 54.30% 158,579,100 44.43%
Tastykake $75,851,550 51.57% 48,081,180 50.75%
Bon Appetit $70,628,180 20.54% 39,829,090 14.20%
Mrs. Freshley's $39,576,030 164.45% 30,418,940 140.13%
Private label $33,378,190 64.44% 27,220,660 60.58%
Hostess $20,966,390 -81.65% 12,225,540 -82.93%
Nemo's $19,487,210 23.22% 14,170,080 19.86%
Hostess Twinkies $17,083,280 -23.53% 9,880,329 -29.03%
Little Debbie Cosmic Brownie $17,041,730 24.05% 23,685,290 17.52%
Mrs. Freshley's Dreamies $14,560,730 >1,000% 10,503,770 965.73%
Mrs. Baird's $13,469,680 29.30% 9,132,681 20.69%
Tastykake Krimpets $12,512,060 13.89% 7,217,484 13.25%
Tastykake Kandy Kakes $11,673,500 2.16% 6,672,769 1.61%
Entenmann's $10,069,080 2.63% 6,206,347 -3.96%
Tastykake Tasty Klair $9,190,062 -0.13% 6,267,988 3.14%
Tastykake Juniors $8,548,883 8.60% 5,054,632 7.04%
Mindy Lus $7,715,300 4.86% 7,052,864 -0.83%
Bimbo Panquecitos $7,659,847 23.17% 4,843,833 18.86%
Marinela Gansito $6,586,005 22.16% 4,193,874 17.34%
Just Dessert $5,908,605 22.81% 2,917,499 16.44%
TOTAL $631,162,800 -8.86% 504,530,800 -4.86%

 

Source: 
IRI

After a 2-year rebound, bakery snack sales in convenience stores dropped nearly 5% in 2013, largely on the back of Hostess' bankruptcy, based on data from IRI, a Chicago-based market research firm (@iriworldwide).

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