Tag: sweet snacks

Muffins 4-Year Sales Trend

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Muffins 4-Year Sales Trend in convenience stores
After its first growth in three years in 2012, muffin sales dropped again this year.
Top Muffin Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Nov. 3, 2013

BrandDollar SalesPCYAUnit SalesPCYA
Bon Appetit$59,317,93019.38%33,482,63012.66%
Bimbo$24,221,85025.54%15,183,71020.04%
Private label$11,178,9708.63%7,565,71010.58%
Otis Spunkmeyer$9,311,1321.81%6,197,1234.94%
Brownie Baker$8,520,50023.30%4,650,80421.82%
Deli Express$5,695,836-2.66%3,422,922-9.92%
Tina's Monster Muffins$3,160,1715.54%1,707,804-2.34%
Hostess$2,619,705-89.55%1,643,566-89.64
Prairie City$2,398,00848.97%1,562,51646.92%
Pleasant Hill Ovens$2,304,80620.49%1,513,24714.65%
Daisy's$1,595,82826.56%1,094,82224.83%
Amish Farms$1,497,226194.38%926,949171.27%
Sara Lee$1,294,440-36.29%1,168,707-39.19%
Nemo's$1,153,94019.68%960,99115.03%
Tina's$1,138,22716.89%609,1198.33%
Uncle Wally's$1,037,28813.19%968,02617.67%
Perkins$796,72473.85%411,84069.93%
Cafe Valley$754,483>1,000%586,379>1,000%
American Classic$668,044-5.80%511,460-22.43%
Cloverhill$617,871-24.06%493,839-27.36%
TOTAL$143,667,200-1.26%87,287,620-5.62%
Source: 
IRI

Most muffin brands saw unit and dollar growth in 2012, but the Hostess bankruptcy, which took the brand off the market for several months, led to an overall decline in sales for the subcategory.

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