Cappuccino/Iced Coffee 3-Year Sales Trend

Published in CSP Daily News

Cappuccino/Iced Coffee 3-Year Sales Trend in Convenience Stores

The recession took a toll on bottled cappuccino and iced-coffee sales, but the comeback has been strong.

Top Cappuccino & Iced Coffee Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 1, 2013

Brand Dollar Sales PCYA Unit Sales PCYA
Starbucks Frappuccino $421,714,300 3.81% 149,880,200 1.40%
Starbucks Doubleshot $247,884,000 2.55% 90,639,480 1.40%
Starbucks Cappuccino $40,635,700 >1,000% 18,962,080 >1,000%
Private label $5,828,050 -11.42% 3,456,284 -16.52%
Starbucks Doubleshot Light $4,917,440 12.16% 1,866,898 13.21%
Coco Cafe $1,692,209 973.48% 608,753 >1,000%
Illy Issimo $1,260,017 243.75% 549,641 244.43%
Marley's One Drop $1,045,939 49.83% 490,548 56.73%
RealBeanz $596,122 411.82% 236,542 391.81%
Madrina's $302,926 48.24% 163,528 56.73%
Cold Stone Creamery $271,966 >1,000% 134,405 >1,000%
Arizona Coco Zona $82,341 49.51% 33,670 53.37%
Community $61,402 -57.75% 23,711 -55.87%
Havana $55,280 52.29% 27,064 55.74%
KLR BZ $48,157 NA 19,560 NA
Shock $42,505 -35.17% 20,337 -36.17%
Bustelo $38,773 -63.21% 16,985 -69.90%
Main St. Cafe $21,639 -61.76% 13,593 -59.15%
Starbucks Frappuccino Light $18,302 -76.24% 6,961 -79.35%
Byrne Dairy $12,330 >1,000% 8,723 >1,000%
TOTAL $726,537,600 9.42% 267,162,900 8.76%
IRI

Click Here to See More Specialty-Beverage Sales Data

Starbucks retains the crown in the bottled cappuccino world, not only owning the lion's share of the category, but also growing most of its brands during 2013, according to data from IRI, a Chicago-based market research firm (@iriworldwide).

Related Topics: 
alternative beverage