Energy-Drink Sales Trend

Energy-Drink Sales Trend

Energy drink volume growth slowed in 2012, but remained in double digits.

C-Store Energy Drink Sales Growth, 52 Weeks Ending June 16, 2013

Brand Dollar Sales PCYA Unit Sales PCYA
Red Bull $1,146,182,000 4.44% 395,727,700 6.21%
Monster Energy $698,068,500 12.35% 305,465,900 13.61%
Monster Rehab $133,186,000 2.94% 58,651,360 2.18%
Java Monster $110,279,800 14.08% 44,023,080 15.95%
Rockstar $109,986,700 -3.98% 53,759,710 -4.27%
Nos $108,139,200 4.01% 51,432,080 8.67%
Monster Mega Energy $96,040,860 -3.34% 31,274,580 -2.98%
AMP Energy $57,890,060 -15.14% 29,277,450 -13.77%
Red Bull Total Zero $53,066,320 59.99% 18,908,090 62.37%
Rockstar Recovery $44,829,750 -8.67% 22,400,290 -6.58%
Rockstar Sugar Free $44,255,650 -4.29% 21,585,200 -4.28%
Full Throttle $39,381,960 -4.40% 19,821,720 -0.90%
Rockstar Punched $37,031,840 33.49% 18,314,040 35.03%
AMP Boost $26,200,450 39.09% 13,378,300 38.71%
Rockstar Zero Carb $21,106,170 -8.97% 10,634,450 -7.79%
Monster Khaos $20,829,280 -27.20% 9,527,426 -26.76%
Monster Nitrous $17,616,560 -27.74% 7,230,782 -12.28%
Xyience Xenergy $16,751,570 -3.22% 7,114,262 -1.03%
Monster Energy Abs. Zero $15,323,500 17.88% 4,969,167 16.11%
         
TOTAL $2,961,925,000 3.83% 1,210,376,000 5.03%

 

IRI

Other Specialty Beverage Sales Data

Red Bull growth in convenience stores looks to be slowing down ... until you add in the phenomenal acceptance of Red Bull Total Zero, which grew 62% in unit sales. The whole category is up just more than 5%.

Related Topics: 
energy drinks