No Double-Digit Growth for Energy Drinks in 2013

Published in CSP Daily News

Energy-drink sales up 7.6% in convenience stores in 2013

It's growth has slowed, but energy-drink sales were up nearly 8% in 2013.

Best-Selling Energy Drink in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 29, 2013

Brand Dollar Sales PCYA Unit Sales PCYA
Red Bull $2,595,200,000 8.59% 896,355,400 10.72%
Monster Energy $847,856,600 0.81% 378,740,800 1.37%
Monster Rehab $289,120,200 -1.85% 130,126,300 -0.96%
Java Monster $251,013,200 12.04% 100,629,000 13.87%
NOS $244,217,700 7.51% 117,321,500 10.87%
Monster Energy Zero Ultra $231,011,000 662.76% 105,588,000 653.90%
Monster Energy Lo Carb $231,006,700 -15.53% 97,118,540 -16.23%
Rockstar $222,088,800 -4.00% 108,910,700 -3.13%
Monster Mega $217,093,400 2.34% 70,916,940 3.11%
Monster Energy Absolute Zero $149,328,000 -21.24% 64,566,600 -23.38%
Amp $122,199,800 -14.96% 63,184,150 -12.09%
Full Throttle $113,381,300 -4.86% 57,351,590 -1.96%
Red Bull Total Zero $99,298,980 -11.77% 36,149,280 -9.05%
Rockstar Recovery $95,909,920 -10.95% 48,526,800 -8.60%
Rockstar Sugar Free $93,095,810 -8.47% 45,938,000 -7.54%
Rockstar Punched $85,741,330 28.42% 43,148,840 31.64%
Monster Energy Ultra Blue $75,704,040 NA 35,480,110 NA
Monster Energy Import $69,413,560 -22.15% 23,311,210 -21.91%
Amp Boost $54,591,330 0.24% 28,753,570 3.57%
Rockstar Zero Carb $44,465,790 -11.64% 22,717,620 -9.43%
TOTAL $6,704,549,000 6.15% 2,775,284,000 7.63%

 

IRI

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While new products can make a difference in the energy drinks, the category is very much becoming about the major brands as it matures, based on data from IRI, a Chicago-based market research firm (@iriworldwide).

Related Topics: 
energy drinks