CHICAGO -- Premixed cocktail sales dipped 6.7% in convenience stores during the 52 weeks ending Jan. 26, 2014, according to IRI data.
Popular brands such as Bartles & Jaymes, JoSe Cuervo, Daily's and even relative newcomer SkinnyGirl all saw dollar and unit sales decline by double digits over the time period. Perhaps some of those sales have moved over to Anheuser-Busch's fast-growing Bud Light Lime-a-Rita and its line extensions.
The largest premixed-cocktail brand--budget brand Clubtails--however, grew a staggering 170% following a repackaging and wider distribution.
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