Premixed Cocktail Sales Dip 6.7%

Published in CSP Daily News

Best-Selling Premixed Cocktails in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Jan. 26, 2014

Brand Dollar Sales PCYA Unit Sales PCYA
Clubtails $7,790,777 170.33% 4,411,634 171.36%
Bartles & Jaymes $4,450,539 -24.91% 1,329,171 -21.44%
Jose Cuervo $2,931,742 -26.84% 458,957 -28.81%
Daily's $2,865,399 -54.72% 1,385,880 -49.59%
The Club $2,020,200 -2.11% 840,303 -5.82%
BuzzBallz $1,764,064 -23.23% 507,007 -24.45%
Kahlua $1,602,943 -8.98% 299,412 -14.63%
SkinnyGirl $820,947 -35.68% 55,279 -35.87%
Jim Beam $803,026 32.84 143,681 11.14%
Captain Morgan Parrot Bay Strawberry Daiquiri $697,807 -56.93% 338,954 -56.71%
Tropic Chillerz $659,152 14.02% 212,329 12.88%
Captain Morgan Parrot Bay Pina Colada $642,368 -50.22% 312,155 -50.30%
Hpnotiq $592,657 10.99% 60,902 6.10%
Island Squeeze $569,459 -10.51% 298,785 -5.67%
Captain Morgan Parrot Bay Mango Daiquiri $560,152 -54.42% 273,587 -54.07%
Seagram's Escapes $541,414 -38.54% 280,158 -35.30%
Jose Cuervo Golden Margarita $533,056 23.80% 27,375 22.04%
DJ Trotters $523,963 0.77% 129,882 4.39%
Croctails $458,630 NA 176,173 NA
A:M $399,544 63.48% 131,531 68.19%
 TOTAL $39,938,490 -12.95% 13,839,840 -6.70%

Source: IRI, a Chicago-based market research firm (@iriworldwide)

IRI

Click Here To See More C-Store Specific Alcohol-Beverage Data

CHICAGO -- Premixed cocktail sales dipped 6.7% in convenience stores during the 52 weeks ending Jan. 26, 2014, according to IRI data.

Popular brands such as Bartles & Jaymes, JoSe Cuervo, Daily's and even relative newcomer SkinnyGirl all saw dollar and unit sales decline by double digits over the time period. Perhaps some of those sales have moved over to Anheuser-Busch's fast-growing Bud Light Lime-a-Rita and its line extensions.

The largest premixed-cocktail brand--budget brand Clubtails--however, grew a staggering 170% following a repackaging and wider distribution.