Sales of Sports Drinks Turn Around in C-Stores

Published in CSP Daily News

Sports-drink sales trend in convenience stores

Sports-drink sales in convenience stores have turned around so far in 2014. After dipping 2.5% in calendar year 2013, unit sales are up 2.0% for the 52 weeks ending May 18, 2014, owning at least partially to new entries from energy-drink brands Rockstar and Monster, as well as new releases from stalwart Gatorade.

Best-Selling Sports-Drink Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending May 18, 2014

Brand Dollar sales PCYA* Unit sales PCYA*
Gatorade Perform $1,642,552,000 0.62% 916,149,100 -0.51%
Powerade Ion4 $332,348,700 -20.23% 239,651,600 -18.42%
Gatorade G2 Perform $155,007,900 -8.63% 87,165,870 -10.61%
Gatorade $150,866,100 266.71% 73,938,260 269.08%
Powerade $80,925,460 342.21% 58,498,340 316.25%
Powerade Zero Ion4 $61,946,470 -7.48% 42,346,710 -4.44%
Gatorade Fierce $25,085,200 NA 12,001,550 NA
Gatorade G2 $11,147,080 -1.05% 6,087,816 -3.65%
Private label $10,545,950 8.36% 9,714,898 24.72%
Rockstar $9,065,202 NA 4,591,456 NA
BodyArmor $7,775,907 34.94% 3,624,739 56.50%
GatoradeX Factor $5,070,290 39.49% 2,481,059 39.26%
Monster Muscle $3,612,515 NA 1,188,968 NA
Gatorade Xtremo $3,461,075 11.95% 1,794,570 8.57%
Gatorade Rain $2,415,572 181.57% 1,288,741 160.72%
Gatorade Fierce Bring It $2,084,429 177.89% 1,436,335 178.78%
Honest Ade $2,070,180 0.51% 1,124,893 -2.22%
Gatorade Recover $1,971,961 -74.69% 685,100 -74.99%
All Sport $1,359,960 -33.57% 941,257 -37.09%
Glaceau vitaminwater $544,256 NA 274,006 NA
Total $2,000,458,000 3.79% 1,466,282,000 2.02%

*Percent change from a year ago

IRI

Click here to see yearend beverage sales data.