Sparkling-Water Sales Double Over Two Years

Published in CSP Daily News

Sparkling-Water Sales

Sparkling-water sales doubled over 2 years after bottlers invested heavily in marketing and new products.

Best-Selling Sparkling/Mineral Water Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Jan. 26, 2014

Brand Dollar Sales PCYA Unit Sales PCYA
Perrier $39,881,810 6.86% 25,727,630 4.57%
Glaceau Fruit Water $14,998,560 NA 9,540,021 NA
Sparkling Ice $13,397,800 214.10% 9,472,559 222.50%
Topo Chico $9,435,702 8.58% 6,511,078 6.63%
Poland Spring $4,365,637 -17.84% 2,886,529 81.79%
San Pelligrino $4,012,558 8.05% 2,003,891 1.63%
Private label $3,051,201 26.42% 3,298,456 16.26%
Klarbrunn Vita Ice $1,327,485 NA 1,241,331 NA
Arrowhead $1,168,492 -11.98% 616,570 168.39%
Aquafine Flavorsplash $1,146,925 NA 1,010,712 NA
Jarritos Mineragua $1,086,548 28.98% 921,269 35.42%
Canada Dry $514,157 94.75% 317,064 112.59%
Living Well $352,333 47.68% 404,602 100.38%
Clear Choice Ice $336,796 >1,000% 274,455 >1,000%
Ozarka $331,301 -31.40% 311,532 -38.00%
Zephyrhills $312,789 -50.56% 285,023 -45.66%
Crystal Geyser $311,093 265.29% 83,226 162.18%
Cascade Ice $270,274 -55.83% 222,154 -47.94%
Deer Park $258,785 -71.94% 228,575 -66.47%
Schweppes $253,185 >1,000% 189,224 >1,000%
TOTAL $98,457,860 43.19% 66,662,950 49.51%

 

IRI

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Major bottled-water companies put money behind sparkling in recent years as several independent brands launched with a variety of flavored sparkling waters. It shows with healthy double-digit growth in convenience stores, including sales up nearly 50% for the 52 weeks ending Jan. 26, 2014, based on data from IRI, a Chicago-based market research firm (@iriworldwide).

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bottled water