Spirit Sales in C-Stores Up 17% Through Aug. 10, 2014

Published in CSP Daily News

The sale of spirits in convenience stores are up double digits in both units and volume during the 52 weeks ending Aug. 10, 2014, according to IRI. This includes an astonishing 613% growth in unit sales for Fireball Whiskey Specialties, the current darling of the spirits retailing industry.

Best-Selling Spirits in Convenience Stores

52 weeks ending Aug. 10, 2014

Brand Dollar sales PCYA* Volume sales PCYA*
Smirnoff Vodka $48,144,833 9.0% 245,297 9.3%
Jack Daniels Whiskey $40,274,763 6.9% 127,640 2.6%
Captain Morgan Rum $38,672,272 16.5% 184,357 15.9%
Crown Royal Whiskey $38,350,805 12.8% 109,436 13.1%
Bacardi Rum $24,854,714 1.5% 132,209 2.2%
Jim Beam Whiskey $23,648,550 2.9% 101,916 -0.3%
Jagermeister $18,952,438 2.7% 61,962 3.4%
Hennessy Cognac $17,012,294 2.7% 36,890 -0.2%
Fireball Whiskey Specialties $16,496,539 408.7% 205,069 613.3%
Popov Vodka $15,619,133 -3.7% 150,790 -4.9%
Jose Cuervo Tequila $15,161,172 -8.7% 57,774 -7.5%
Clubtails prepared cocktails $15,155,109 138.4% 422,979 150.4%
Black Velvet Whiskey $14,825,928 25.0% 140,067 33.2%
Seagrams 7 Crown Whiskey $13,816,570 5.8% 83,115 7.7%
Absolut Vodka $13,520,698 -1.8% 45,610 2.3%
Taaka Vodka $12,127,256 -14.6% 109,362 -17.0%
Southern Comfort Whiskey Specialties $10,724,018 12.4% 47,822 10.8%
99 brand $10,404,423 42.3% 46,861 52.0%
McCormick Vodka $10,110,391 19.5% 100,427 18.2%
Grey Goose Vodka $9,713,976 0.9% 21,146 0.8%
Total $771,488,692 13.0% 5,406,241 17.0%
IRI