Sports, Energy Drinks Top Beverage Movers in First Half of 2014

Published in CSP Daily News

Energy drinks and sports drinks showed the most promise in the first half of 2014 among nonalcohol beverages, up 4.2% and 6.7% in unit sales in c-stores, respectively.

Nonalcohol Beverage Sales

C-store sales, 24 weeks ending June 15, 2014

Subcategory C-store sales ($ millions) PCYA* Unit sales (millions) PCYA*
Carbonated beverages $3,885.2 -0.9% 2,296.0 -1.0%
Energy drinks $3,479.3 3.9% 1,397.5 4.2%
Bottled water $1,407.1 4.3% 899.5 3.0%
Sports drinks $1,068.4 6.9% 610.1 6.7%
Ready-to-drink tea/coffee $900.9 7.1% 556.1 3.5%
Total milk $870.9 1.6% 329.9 -2.9%

Source: IRI

* Percent change from a year ago


Juice

C-store sales, 24 weeks ending June 15, 2014

Subcategory C-store sales ($ millions) PCYA* Unit sales (millions) PCYA*
Shelf-stable bottled juices $246.1 0.5% 404.5 -1.1%
Refrigerated juices/drinks $275.6 3.8% 117.2 2.9%
Shelf-stable canned juices $165.6 19.1% 137.4 13.9%
Shelf-stable non-fruit drinks $107.8 2.8% 58.0 6.7%
Refrigerated teas/coffees $87.1 6.1% 1.1 3.5%

Source: IRI

* Percent change from a year ago

IRI