Coffee By the Numbers 2014
The importance of a strong coffee program to c-store sales is apparent in numbers provided at CSP’s Hot Dispensed Beverages Meeting. With its potential for margin and the higher-than-average spend of coffee drinkers, the case for a successful coffee program is as strong as a dark cup of joe.
|How important are each of these in
influencing your decision to stop at a c-store?
|Percent of respondents saying
“important or “very important”
|Taste and flavor of the food||90%|
|Quality of the beverages||87%|
|$50.3 Billion Retail Sales of Hot Beverages in 2013|
|2.8 Billion Gallons of Hot Beverages Sold|
|Gross Margin Comparison|
|Hot, cold, frozen dispensed beverages||Greater than 70%|
|Prepared sandwiches, fresh fruit, soup||40%-60%|
|Hot Dispensed Beverage Breakdown of Purchases at C-stores in 2013|
|Specialty hot coffee||24%|
|Which of the following types of coffee do you purchase from convenience stores at least occasionally (about every 90 days)?|
|Brewed regular hot coffee||79%|
|Machine-dispensed hot specialty coffee||40%|
|Canned or bottled coffee beverage||31%|
|Brewed cold or iced coffee||25%|
|Machine-dispensed cold or iced specialty coffee||23%|
|Made-from-scratch specialty coffee||22%|
|Scratch cold or iced specialty coffee||16%|
* Note: The disparity in price over volume may indicate that c-stores serve less expensive cups of coffee, according to Technomic.