Deli, Rotisserie Chicken Still Top Foodservice Options in Grocery Stores
Twenty-seven percent of consumers report going to a grocery store with the sole intent to buy a meal, while 73% report purchasing a prepared meal at a grocery store because they're already there. Here's a look at the most-popular foodservice options in the grocery channel.
The Deli/Prepared Food Items Consumers Most Frequently Purchase from Supermarkets
|Deli counter meats/cheeses||77%|
|Rotisserie and/or fried chicken||60%|
Source: ICC/Decision Services, November 2013 via Progressive Grocer