Deli, Rotisserie Chicken Still Top Foodservice Options in Grocery Stores

Twenty-seven percent of consumers report going to a grocery store with the sole intent to buy a meal, while 73% report purchasing a prepared meal at a grocery store because they're already there. Here's a look at the most-popular foodservice options in the grocery channel.

The Deli/Prepared Food Items Consumers Most Frequently Purchase from Supermarkets

Food type  
Deli counter meats/cheeses 77%
Rotisserie and/or fried chicken 60%
Side dishes 27%
Hot food 19%
Salad bar 19%
Meal deals 15%
Made-to-order sandwiches 14%
Sushi 14%
Soup 12%
Prepackaged sandwiches 10%
Antipasto bar 6%

Source: ICC/Decision Services, November 2013 via Progressive Grocer

ICC/Decision Services
Related Topics: 
hot & cold food