More Consumers Shopping for Ready-To-Eat Foods in Retail Stores
Published in CSP Daily News
Restaurants used to assume their competition was other restaurants, but retailers’ improved prepared-foods departments are offering more in the way of new, fresh, exciting foods, according to a report in a recent American Express MarketBriefing citing data from Technomic.
Grocers and convenience retailers' recent efforts seem to be paying off; consumers report using prepared ready-to-eat or ready-to-heat foods more frequently than in past years, with 37% now saying they pick up an item weekly or more often (compared to 22% last year). Three out of 10 consumers say they rarely or never purchase foodservice items from supermarkets, down from one-third a year ago.