RFG Breakfast Entrees 4-Year Trend

Published in CSP Daily News

RFG Breakfast Entrees 4-Year Trend

The growth of refrigerated breakfast entrees has slowed over the past two years. Click through for 2013 data.

Top RFG Breakfast Entree Brands

Brand Dollar Sales PCYA Unit Sales PCYA
Private Label $73,235,940 14.50% 33,261,800 14.46%
Deli Express $11,781,140 -13.60% 4,602,757 -20.79%
Jimmy Dean $5,774,679 12.81% 2,370,395 10.41%
Landshire $4,632,664 -28.76% 1,917,651 -29.00%
Lebus $1,969,868 NA 599,458 NA
Oscar Mayer $1,846,287 -73.64% 1,387,408 -73.64%
Green Chile Grill $760,083 -25.55% 281,804 -26.96%
Deli Express Don Miguel $684,665 -47.74% 230,494 -51.58%
Dandee $642,630 85.13% 216,099 55.06%
Lettieri's $583,952 43.45% 263,856 33.88%
St. Louis Blues on the Way $547,376 28.20% 508,931 27.81%
Made Rite $429,031 1.29% 164,503 -0.28%
Great American Deli $289,210 -21.94% 145,386 -38.45%
Tielkes $247,628 -34.88% 71,702 -37.57%
Tres Picos $238,977 -74.31% 83,300 -74.92%
7th Street Deli $212,894 -18.11% 142,302 -20.09%
Kitchen Fresh $201,841 21.95% 70,800 21.78%
Landshire $166,428 NA 67,145 NA
Pierre Hot N Ready $163,589 127.57% 57,811 111.51%
Don Miguel $161,598 103.45% 123,086 102.63%
TOTAL $105,720,100 1.66% 47,126,280 -2.74%

 

Source: IRI Convenience AllScan

More Refrigerated/Frozen Food Data

Private label continues to lead the way in this category. During the first half of 2013, total dollar sales creeped up a bit, even as unit sales dipped.

Related Topics: 
grab and go, hot & cold food