What Do Consumers Find Most Important When Buying Food at a C-Store?
Published in CSP Daily News
Food quality and taste are crucial to the c-store foodservice decision-making process. Nine out of 10 c-store foodservice users say the quality and taste of the food are the most important factors when deciding which c-store to visit. A comparable number assigned similar rankings to pleasant, friendly service and a convenient location.
Experience Attributes, C-Store Foodservice Visitation
|Taste/flavor of food||39%||52%|
|Quality of food||38%||52%|
|Kitchen/prep area is clean||33%||56%|
|Quality of beverages||45%||43%|
|Quality of takeout food||45%||43%|
|Good value through low prices||48%||40%|
|Speed of visit||50%||38%|
|Prices in line with similar stores||51%||35%|
|Good value through quick, quality service||46%||39%|
|Handles check/payment in timely fashion||51%||34%|
|Bathroom is clean||35%||50%|
|Variety of food/beverage items||49%||36%|