Breath-Spray Sales Boom

Published in CSP Daily News

Breath spray sales

Breath-spray sales in convenience stores grew a remarkable 94% in 2013.

Best-Selling Breath Freshener Sprays and Drops in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Jan. 26, 2014

Brand Dollar Sales PCYA Unit Sales PCYA
Ice Drops $178,211 153.05% 207,903 103.23%
Listerine Pocketmist $101,269 -25.10% 25,391 -19.90%
Sweet Breath $50,812 138.18% 55,080 149.45%
Binaca Aeroblast $38,665 60.75% 13,443 58.31%
Sweet Breath Late Night $36,966 202.69% 36,984 178.72%
Scope Outlast $19,427 13.61% 6,351 11.50%
Binaca $17,703 709.88% 6,017 717.67%
Health Tech Scope Outlast $2,131 133.88% 668 127.80%
Binaca Fast Blast $641 21.88% 243 28.25%
TOTAL $455,827 57.14% 352,082 90.56%

Click here for the most recent data in CSP's Category Management Handbook.

IRI

More Personal-Care Sales Data

Despite relatively low total sales numbers and in a catagory turnaround, breath-freshener sprays saw sales nearly double over the 52-week period ending Jan. 26, 2014, according to data from IRI, a Chicago-based market research firm (@iriworldwide). Five of the major brands saw unit sales grow by triple digits.

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