Breath-Spray Sales Boom

Published in CSP Daily News

Breath spray sales

Breath-spray sales in convenience stores grew a remarkable 94% in 2013.

Best-Selling Breath Freshener Sprays and Drops in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Jan. 26, 2014

BrandDollar SalesPCYAUnit SalesPCYA
Ice Drops$178,211153.05%207,903103.23%
Listerine Pocketmist$101,269-25.10%25,391-19.90%
Sweet Breath$50,812138.18%55,080149.45%
Binaca Aeroblast$38,66560.75%13,44358.31%
Sweet Breath Late Night$36,966202.69%36,984178.72%
Scope Outlast$19,42713.61%6,35111.50%
Health Tech Scope Outlast$2,131133.88%668127.80%
Binaca Fast Blast$64121.88%24328.25%

Click here for the most recent data in CSP's Category Management Handbook.


More Personal-Care Sales Data

Despite relatively low total sales numbers and in a catagory turnaround, breath-freshener sprays saw sales nearly double over the 52-week period ending Jan. 26, 2014, according to data from IRI, a Chicago-based market research firm (@iriworldwide). Five of the major brands saw unit sales grow by triple digits.

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