Frozen Novelties 4-Year Sales Trend

Published in CSP Daily News

Frozen Novelties 4-Year Sales Trend

After 4 years of being basically flat, frozen-novelty sales have dropped 5.8% this year.

Top Frozen Novelty Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Nov. 3, 2013

Brand Dollar Sales PCYA Unit Sales PCYA
f'Real $89,430,690 11.40% 33,218,580 10.76%
Snickers $61,321,519 -9.24% 31,123,850 -10.13%
Nestle Drumstick $59,241,630 -4.45% 22,161,080 -6.13%
Nestle Tollhouse $29,198,830 2.46% 9,951,635 1.10%
Blue Bell $28,826,650 -5.80% 35,046,760 -5.51%
Haagen Dazs $27,701,530 -5.37% 9,746,707 -6.87%
Well's Blue Bunny $24,414,990 5.53% 16,059,930 1.30%
Nestle $23,214,030 -13.62% 15,437,530 -18.11%
Good Humor $23,015,580 -14.75% 13,430,980 -15.35%
Magnum $22,228,660 0.18% 7,470,107 -2.39%
Good Humor Giant $17,604,370 -5.45% 12,603,200 -12.77%
Twix $17,527,530 -9.26% 9,138,545 -11.00%
Dreyer's Edy's $16,668,470 -5.37% 5,675,984 -6.58%
Good Humor Giant King $15,142,980 19.83% 5,014,936 18.25%
Good Humor Oreo $13,366,380 3.07% 6,797,671 -2.26%
Klondike Choco Taco $13,261,220 -12.02% 6,321,642 -16.24%
Breyer's Mrs. Fields $12,304,390 -15.10% 4,048,494 -15.85%
Klondike $10,962,510 -23.48% 5,658,278 -27.18%
Good Humor Reeses $9,508,687 31.65% 4,908,274 9.39%
Good Humor King Cone $9,241,547 -7.43% 4,804,527 -7.96%
TOTAL $677,743,000 -3.03% 363,890,500 -5.82%

 

IRI

Click Here for More Frozen/Refrigerated Food Data

F'Real milkshakes have quickly become the top-selling frozen novelty in convenience stores with its unique blend-it-here attribute.

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ice cream