Lip Balm 3-Year Sales Trend

Published in CSP Daily News

Lip Balm 3-Year Sales Trend in Convenience Stores

Lip balm sales continue to dip in convenience stores, down 2.7% in 2013.

Top Lip Balm Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Nov. 3, 2013

Brand Dollar Sales PCYA Unit Sales PCYA
Chapstick Classic $33,740,660 -0.94% 15,601,090 -2.12%
Blistex $8,624,330 5.23% 4,733,688 3.21%
Carmex $5,583,751 1.75% 2,719,750 0.28%
Chapstick Moisturizer $5,419,650 1.61% 2,593,110 0.22%
Burt's Bees $2,579,364 42.44% 803,277 39.52%
Vaseline Lip Therapy $1,566,982 -0.35% 847,277 -2.23%
Chapstick Medicated $1,299,329 6.96% 579,119 5.19%
Chap Et $1,186,245 -47.07% 1,033,994 -47.01%
Chapstick Ultra $810,318 4.00% 324,181 4.69%
Blistex Lip Medex $422,671 27.38% 216,231 26.37%
Carmex Click Stick $387,103 -36.17% 192,508 -36.78%
The Savannah Bee Co. $330,799 -5.72% 90,045 -5.26%
Blistex Deep Renewal $317,642 5.71% 96,915 5.95%
Lizard Lips $298,457 -4.26% 160,527 -7.32%
Carmex Moisture Plus $208,912 -24.08% 54,070 -23.47%
Chap Et2 $198,447 NA 172,345 NA
Mentholatum Natural Ice $189,995 0.51% 121,134 2.78%
Chap Lip $183,797 -12.82% 171,341 -7.98%
Blistex Complete Moisture $134,750 38.21% 49,037 32.04%
Arnold Palmer $124,999 80.45% 59,740 80.47%
TOTAL $64,845,780 0.01% 31,347,320 -2.73%
IRI

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Although the lip-balm segment is down overall in unit sales, the growth of higher-priced brands (Burt's Bees, Chapstick Medicated, Blistex Deep Renewal) shows consumers are willing to spend a little more on the category. As a result, dollar sales are flat.

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