Motor-Oil Sales Drop for 4th Year in a Row

Published in CSP Daily News

Motor-Oil Sales Trend in Convenience Stores

Motor-oil unit sales dropped for a 4th year in a row, though dollar sales are up.

Best-Selling Motor Oils in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 29, 2013

Brand Dollar Sales PCYA Unit Sales PCYA
Penzoil $104,780,400 -0.54% 17,653,130 -3.64%
Penzoil Label $47,415,920 -0.76% 10,068,380 -2.35%
Formula Shell $35,299,940 -2.43% 6,997,529 -7.34%
Shell Rotella $34,059,830 -2.83% 2,141,026 -6.29%
Havoline $29,054,670 -3.42% 5,904,472 -5.17%
Road Tech $23,655,610 -16.82% 5,940,145 -15.63%
Castrol GT X $16,537,340 -21.84% 2,940,434 -24.01%
Chevron Supreme $14,511,450 43.33% 3,033,496 45.17%
Mobile 1 $14,136,440 31.01% 1,367,918 24.73%
Duplex $13,761,720 -6.00% 4,218,141 -7.59%
Warren $13,398,120 -5.95% 3,538,438 -5.11%
Mobil Delvac $12,476,360 30.50% 709,681 28.46%
Mobile Special $10,563,870 -3.58% 2,203,422 -8.28%
Chevron Delo 400 LE $10,440,550 -2.67% 590,365 -4.39%
Valvoline $8,087,331 7.37% 1,385,280 2.84%
Chevron $7,979,396 740.49% 1,359,461 580.16%
Mag 1 $7,853,582 9.98% 2,170,107 4.59%
Quaker State $7,699,442 3.18% 1,649,277 -3.41%
Mobile $6,537,612 -4.44% 1,202,834 -4.67%
RacePro $6,054,148 -5.39% 1,157,850 -10.04%
TOTAL $524,212,600 0.76% 100,606,600 -2.98%

 

IRI

Click Here for More General Merchandise Data

Like other in-store categories, motor oil is seeing growth in new products getting their initial marketing push, according to 2013 year-end data from IRI, a Chicago-based market research firm (@iriworldwide).

Related Topics: 
automotive, product trends