Sleep Aids Growing as Energy Shots Stall
Published in CSP Daily News
C-store sales of energy shots were anemic for a second straight year, declining nearly 9% in dollars and falling 8% in units. Weight control/nutrition liquids continued to see gains in 2013, up nearly 10% in c-store dollar sales and nearly 8% in units. The Muscle Milk brand claimed more than two-thirds of dollar sales in the subcategory, but VPX Redline Xtreme and Core Power brands showed significant growth in that segment, according to IRI.
Energy, Sleep Aids, Weight Control and Vitamins & Minerals
|Aid type||C-store sales ($ millions)||PCYA||Unit sales (millions)||PCYA|
|Vitamins & Nutrition|
C-store sales, 52 weeks ending Dec. 29, 2013