Breakfast-Bar Sales Stumble in 2014

Published in CSP Daily News

breakfast bar sales trend in convenience stores

While snack-bar sales in convenience stores as a whole are growing (up 2.9% in 2014), the subcategory of breakfast bars is flat in dollar sales and down 2.8% in volume sales, according to IRI data. Instead, the growth was in nutritional bars, which grew volume sales by 8.7%.

Best-Selling Breakfast/Cereal/Snack Bars in C-Stores

52 weeks ending Dec. 28, 2014

BrandDollar salesPCYA*Unit salesPCYA*
Kellogg's Rice Krispie Treats$62,559,5126.55%49,783,1883.27%
Kellogg's Nutri Grain Bars$29,658,700-4.47%33,099,000-5.13%
General Mills Golden Graham Treats$11,334,775-19.74%8,289,582-20.58%
General Mills Lucky Charms Treats$8,728,004-13.31%6,233,314-14.14%
General Mills Cinnamon Toast Crunch Treats$7,787,3502.16%5,523,1750.95%
Kellogg's Special K Pastry Crisps$7,762,894-3.58%8,702,642-4.57%
Kellogg's Special K Bar$7,133,492-20.14%8,039,365-20.16%
Nature Valley$6,047,039153.32%5,102,658143.07%
General Mills Cinnamon Toast Crunch$4,193,050-4.99%4,439,049-6.74%
General Mills Honey Nut Cheerios$4,041,481-7.95%4,343,477-9.38%
General Mills Cocoa Puffs Treats$2,430,404-22.74%1,761,526-22.47%
Best Maid$1,748,37218.21%1,109,80919.41%
Private label$1,355,8512.98%913,9222.40%
Kellogg's Krave$1,275,404NA1,106,580NA
Bobo's Oat Bars$885,57722.64%261,16620.19%
TOTAL breakfast bars$162,374,432-0.26%142,271,552-2.77%
TOTAL SNACK/GRANOLA BARS$771,959,5525.84%510,341,7602.85%

Source: IRI


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