Breakfast-Bar Sales Stumble in 2014

Published in CSP Daily News

breakfast bar sales trend in convenience stores

While snack-bar sales in convenience stores as a whole are growing (up 2.9% in 2014), the subcategory of breakfast bars is flat in dollar sales and down 2.8% in volume sales, according to IRI data. Instead, the growth was in nutritional bars, which grew volume sales by 8.7%.

Best-Selling Breakfast/Cereal/Snack Bars in C-Stores

52 weeks ending Dec. 28, 2014

Brand Dollar sales PCYA* Unit sales PCYA*
Kellogg's Rice Krispie Treats $62,559,512 6.55% 49,783,188 3.27%
Kellogg's Nutri Grain Bars $29,658,700 -4.47% 33,099,000 -5.13%
General Mills Golden Graham Treats $11,334,775 -19.74% 8,289,582 -20.58%
General Mills Lucky Charms Treats $8,728,004 -13.31% 6,233,314 -14.14%
General Mills Cinnamon Toast Crunch Treats $7,787,350 2.16% 5,523,175 0.95%
Kellogg's Special K Pastry Crisps $7,762,894 -3.58% 8,702,642 -4.57%
Kellogg's Special K Bar $7,133,492 -20.14% 8,039,365 -20.16%
Nature Valley $6,047,039 153.32% 5,102,658 143.07%
General Mills Cinnamon Toast Crunch $4,193,050 -4.99% 4,439,049 -6.74%
General Mills Honey Nut Cheerios $4,041,481 -7.95% 4,343,477 -9.38%
General Mills Cocoa Puffs Treats $2,430,404 -22.74% 1,761,526 -22.47%
Best Maid $1,748,372 18.21% 1,109,809 19.41%
Private label $1,355,851 2.98% 913,922 2.40%
Kellogg's Krave $1,275,404 NA 1,106,580 NA
Bobo's Oat Bars $885,577 22.64% 261,166 20.19%
TOTAL breakfast bars $162,374,432 -0.26% 142,271,552 -2.77%
TOTAL SNACK/GRANOLA BARS $771,959,552 5.84% 510,341,760 2.85%

Source: IRI

IRI

Click here for more c-store snack-bar sales data.

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