Breakfast/Cereal/Snack-Bar Sales Up 2.1% in 2013

Published in CSP Daily News

Breakfast/Cereal/Snack Bar Sales Up 2.1% in 2013 in Convenience Stores

Snack-bar sales improved by more than 2% in 2013.

Best-Selling Breakfast/Cereal/Snack Bars in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 1, 2013

Brand Dollar Sales PCYA Unit Sales PCYA
Kelloggs Rice Krispies Treats $58,805,960 5.39% 48,334,930 -0.40%
Kelloggs Nutri Grain Bars $30,548,160 -0.15% 34,373,720 -1.51%
General Mills Golden Grahams $13,955,790 -7.91% 10,325,240 -9.14%
General Mills Lucky Charms Treats $10,103,340 2.27% 7,279,929 2.04%
Kelloggs Special K Bar $9,029,962 -9.68% 10,166,010 -11.44%
Kelloggs Special K Pastry Crisps $7,787,067 473.74% 8,796,576 466.28%
General Mills Cinnamon Toast Crunch Treat $7,647,717 9.09% 5,487,910 9.01%
General Mills Cinnamon Toast Crunch $4,374,513 -6.87% 4,723,833 -8.27%
General Mills Honey Nut Cheerios $4,368,703 -7.65% 4,766,728 -8.30%
Rickland Orchards $3,678,153 467.03% 1,986,974 463.35%
General Mills Cocoa Puffs Treats $3,147,905 -22.96% 2,264,112 -22.83%
Nature Valley $1,919,792 NA 1,670,229 NA
Mrs. Freshleys $1,617,857 207.27% 1,297,380 190.74%
Best Maid $1,478,111 11.77% 936,124 2.51%
Private label $1,356,542 39.11% 918,362 58.98%
Larabar Uber $1,241,834 160.37% 680,922 164.24%
Kelloggs Special K Fruit Crisps $1,186,505 -71.50% 1,343,193

-72.02%

Bobos Oat Bars $814,050 -3.10% 245,887 -5.05%
Tastykake Fruit & Yogurt $701,319 -16.25% 886,199 -16.38%
Janey Lous $561,564 -41.95% 236,852 -40.07%
TOTAL $166,831,300 5.97% 148,440,800 2.09%
IRI

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After two years of unit-sales declines, the breakfast/cereal/snack-bar category got back on track with more than 2% unit growth and nearly 6% dollar growth through most of 2013, according to data from IRI, a Chicago-based market research firm (@iriworldwide).

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alternative snacks