Breath Fresheners 4-Year Trend

Published in CSP Daily News

Convenience store sales trend for breath fresheners.

New products and marketing efforts helped turn around the sales trend for breath fresheners. The growth continued in 2013 ...

Top Breath Freshener Brands

Brand Dollar Sales PCYA Unit Sales PCYA
Tic Tac $21,087,460 1.85% 14,403,180 0.32%
Ice Breakers $20,774,200 7.27% 8,884,293 3.30%
Altoids $14,292,050 7.19% 5,928,491 5.69%
Breathsavers $11,884,260 -4.55% 11,412,120 -6.50%
All others $7,199,838 239.33% 3,074,581 228.15%
Ice Breakers Frost $6,597,221 2.30% 2,822,565 -0.03%
Altoids Small $5,977,083 5.27% 3,883,366 3.57%
Certs $3,584,969 -4.86% 3,707,195 -6.03%
Breathsavers 3 Hour $2,973,447 -18.24% 1,527,303 -21.42%
Listerine Pocketpaks $2,015,601 -11.29% 910,969 -12.39%
Wrigley's Eclipse $1,954,947 -21.79% 1,033,480 -21.77%
Certs Classic Mints $300,911 0.37% 312,528 -1.53%
Mentos $135,025 NA 75,521 NA
Dentyne Fire $79,853 -12.73% 38,980 -14.11%
Chowards $76,974 7.27% 73,331 5.80%
Ice Breakers Duo $40.661 <1,000% 30,781 <1,000%
Dentyne Ice $36,771 -64.33% 19,347 -64.55%
Ricola $34,002 695.38% 24,265 694.53%
Frosty $18,802 <1,000% 6,350 <1,000%
Jila $1,672 <1,000% 1,070 <1,000%
TOTAL $99,070,690 6.64% 58,173,220 1.96%

 

Source: IRI

More Mint/Gum/Breath Freshener Data

Breath-freshener sales continued to grow in convenience stores through midyear 2013, driven by new products, promotions and private-label products.

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