Continued Double-Digit Growth for Nutritional Bars

Published in CSP Daily News

Continued Double-Digit Growth for Nutritional Bars in Convenience Stores

Unit sales of nutritional bars continue to grow by double digits.

Best-Selling Nutritional Bars in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 1, 2013

Brand Dollar Sales PCYA Unit Sales PCYA
Clif $76,785,460 37.36% 41,422,440 36.50%
Kelloggs Special K Protein $56,862,400 4.97% 30,340,750 0.39%
Power Bar Protein Plus $35,219,420 13.48% 14,225,920 23.15%
Supreme Protein $29,252,080 6.98% 9,738,393 5.64%
Met Rx Big 100 Colossal $17,906,270 7.99% 5,421,026 5.85%
Met Rx Protein Plus $17,126,010 -0.52% 5,199,982 -1.55%
Clif Builder's $16,841,100 27.01% 7,067,007 25.81%
Power Bar Harvest $15,852,910 -0.08% 9,503,183 10.88%
Met Rx Bigg 100 $15,544,790 -4.43% 4,790,600 -4.23%
Power Bar Performance $14,710,080 -7.10% 7,847,375 -8.09%
Kind Plus $11,376,200 157.20% 5,604,540 161.24%
Nature Valley Energy $11,076,670 NA 7,291,324 NA
Snickers Marathon $11,059,890 12.24% 5,539,601 10.97%
General Mills Fiber One $10,548,180 -4.03% 10,146,570 -7.69%
Pure Protein $10,386,330 38.03% 4,121,312 44.72%
Power Bar Triple Threat $10,120,760 -19.60% 5,706,373 -20.05%
Kind Fruit & Nut $9,625,434 62.31% 4,725,309 63.42%
Detour $8,067,698 19.37% 2,525,980 15.48%
Tigers Milk $7,631,578 3.07% 6,566,384 -2.00%
General Mills Wheaties Fuel $7,516,528 -19.85% 4,134,087 -19.62%
TOTAL $458,132,000 15.72% 222,942,300 13.83%

 

IRI

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Nutrition bar sales have grown by double digits in convenience stores over the past four years, according to data from IRI, a Chicago-based market research firm (@iriworldwide). Seven of the top-20 brands, however, saw unit sales decline in 2013.

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