Cracker Sales Slow in C-Stores

Published in CSP Daily News

Cracker sales trend in convenience stores

After a spike in 2012, c-store sales of crackers were flat in 2013 and showing a negative trend into 2014.

Top "Other Crackers" Brands in Convenience Stores

Strip away graham, matzoh, saltine and crackers with filling, and the "other crackers" subcategory is keeping the larger category afloat in convenience stores with nearly 22% growth during the 52 weeks ending May 18, 2014. The parent category of crackers dipped 1.82% in unit sales during the same period.

IRI Convenience AllScan data for 52 weeks ending May 18, 2014

BrandDollar SalesPCYA*Unit SalesPCYA*
Sunshine Cheez It$64,454,5306.33%43,056,8203.84%
Sunshine Cheez It Duoz$11,932,85015.27%5,224,23614.91%
Nabisco Ritz$10,196,130-11.17%3,560,421-12.07%
Kelloggs Special K$9,752,20424.10%7,184,70425.68%
Pepperidge Farms Goldfish$9,438,6106.92%5,904,3888.55%
Nabisco Wheat Thins$7,653,14630.41%3,584,39757.90%
Snack Factory Pretzel Chips$4,772,45950.91%2,811,00460.47%
Lance Gold N Cheese$3,284,328-9.883,320,654-10.09%
Pepperidge Farms Flavor-Blasted Goldfish$1,822,1982.32%1,062,3892.85%
Nabisco Triscuits$1,439,624-2.46%309,438-3.06%
Keebler Club$1,383,957-12.14%489,491-13.56%
Nabisco Chicken in a Biskit$688,16019.64%141,49120.94%
Valued Naturals$447,55510.54%224,88410.92%
Pepperidge Farms Goldfish Puffs$316,710NA181,432NA
Total All Other Crackers$167,980,60023.52%96,888,46021.58%
TOTAL Crackers$382,316,4003.05%367,843,000-1.82%

*Percent change from a year ago


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salty snacks