Doughnuts Sales Trends 10-02-2013

Published in CSP Daily News

Doughnut sales in convenience stores declined 2.1% in 2012.

Doughnut sales in convenience stores declined 2.1% in 2012 following two years of growth.

Top Doughnut Brands in Convenience Stores

Brand Dollar Sales PCYA Unit Sales PCYA
Little Debbie $50,948,920 20.90% 63,924,180 20.85%
Krispy Kreme $30,716,230 2.01% 17,011,290 4.64%
Mrs. Freshley's $28,691,440 240.52% 18,772,620 184.97%
Private Label $23,758,170 37.45% 17,182,420 35.88%
Tastykake $16,635,040 103.51% 9,262,990 119.61%
Mrs. Baird's $13,627,670 50.46% 8,516,497 37.93%
Entenmann's $8,477,536 6.86% 2,500,837 8.35%
Koffee Kup $4,903,680 -12.42% 3,329,680 -12.12%
Entenmann's Popems $4,547,454 1.37% 1,961,038 -8.64%
Bon Sole $3,956,300 23.87% 2,169,307 11.99%
Bimbo $3,911,130 8.82% 2,432,272 3.09%
Blue Bird $3,415,899 11.06% 2,244,359 6.71%
Entenmann's Softees $2,986,796 14.14% 721,944 17.24%
Deli Express $2,719,396 91.00% 2,304,443 76.32%
Nickles $1,803,944 114.65% 834,145 141.12%
Franz $1,801,500 221.70% 549,745 259.70%
Duchess $1,493,984 19.40% 1,557,984 18.81%
Krispy Kreme Krispy Juniors $1,487,860 220.90% 600,347 235.52%
Prairie City Bakery $1,455,284 725.95% 733,959 291.11%
Mickey $1,378,405 -42.75% 362,378 -47.67%
TOTAL $217,736,400 -20.07% 161,951,100 -11.67%

 

Source: IRI, 52-Week Data Ending June 16, 2013

More Snack & Candy Data

While most of the major doughnut brands saw growth in convenience store unit sales, the complete category fell 11.67%.

Related Topics: 
sweet snacks