Hispanic Brand Loyalty

Published in CSP Daily News


Shopping Preferences By Acculturation

Usage of convenience stores for buying snacks is consistent across acculturation levels for Hispanics.

If you were out running errands one day, got hungry and decided to get a snack, what would be your first choice of place to go if you could go anywhere--to a grocery store, a convenience store, a fast food restaurant, a drug store, a donut shop, or anywhere else?

Top Places Less Acculturated Bicultural More Acculturated
Fast-food restaurant 27% 32% 43%
Grocery store 29% 20% 19%
Convenience store 11% 13% 13%
Starbuck's 14% 13% 11%
Bakery 8% 5% 2%

Source: ThinkNow Research Omnibus Study: February 2014


Buy Snacks at C-Stores by Gender

Hispanic males are nearly twice as likely to buy snacks at c-stores vs. Hispanic females.

  Male Female
Hispanic 16% 9%
Non-Hispanic 19% 13%

Source: ThinkNow Research Omnibus Study: February 2014


Types of Snacks Purchased

At convenience stores specifically, salty snacks are the most popular types of snacks among both Hispanics and Non-Hispanics.

Hispanics are more likely to buy sodas/cold beverages vs. non-Hispanics. This is driven mainly by males. Hispanics are also more likely to seek energy/granola bars at c-stores.

  Convenience Store   Overall*  
  Hispanics Non-Hispanics Hispanics Non-Hispanics
Salty snack 30% 25% 11% 8%
Soda/cold beverage 18% 7% 10% 6%
Candy bar 15% 14% 4% 5%
Hot food item 10% 12% 23% 28%
Ready-to-eat sandwich 6% 9% 12% 13%
Pastries 5% 3% 12% 8%
Meat snack 5% 6% 2% 2%
Energy/granola bar 5% -- 2% 1%
Trail mix 4% 1% 2% 1%
Yogurt 2% -- 2% 1%
Coffee/hot beverage 1% 3% 7% 5%
Fruit 1% 1% 3% 3%
Ice cream 1% -- 3% 3%

Source: ThinkNow Research Omnibus Study: February 2014

*Includes c-stores, grocery stores, fast-food restaurants, coffee/doughnut shops and others

ThinkNow Research