Jerky Sales Growth Picks Up in 2014

Published in CSP Daily News

Jerk sales trend in convenience stores

Jerky sales growth in convenience stores has slowed over the past two years, but picked up going into 2014.

Best-Selling Jerky Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Jan. 26, 2014

Brand Dollar Sales PCYA Unit Sales PCYA
Jack Links $302,674,500 3.34% 60,140,700 -1.44%
Private label $25,108,040 0.12% 3,924,849 1.05%
Old Trapper $21,689,290 27.17% 7,757,264 17.35%
Jack Links Matador $19,136,580 -2.17% 3,332,159 -12.45%
Oh Boy Oberto $16,370,810 64.58% 2,681,532 59.18%
World Kitchens $14,399,130 24.01% 1,431,196 11.27%
Love's $14,315,540 2.22% 1,153,779 -2.28%
Wild Bill's $13,827,810 0.58% 3,377,105 -10.15%
Tillamook Country Smoker $11,798,450 -12.54% 6,006,552 -10.14%
Billy D's $8,070,316 -4.29% 1,045,393 -3.27%
No Man's Land $6,844,222 37.61% 832,052 35.36%
Oma's Choice $6,116,743 -21.35% 656,172 -25.48%
Mingua Beef Jerky $5,486,651 7.80% 745,948 6.89%
Jack Links Smokehouse $4,684,406 25.20% 4,556,568 28.81%
Goodtimes $4,490,258 -0.60% 492,364 -14.78%
Dukes $3,853,805 -24.95% 607,970 -28.85%
Jack Links KC Masterpiece $3,612,480 4.59% 940,745 2.15%
Slim Jim $3,079,824 -38.80% 587,467 -43.69%
Oh Boy Oberto Classics $2,968,631 18.19% 774,713 17.22%
Sturgis $2,710,338 21.25% 491,615 -14.70%
TOTAL $558,987,200 5.39% 115,641,200 1.41%
IRI

Click here for complete yearend 2013 meat snack sales data

Double-digit changes in the percentage of unit sales growth of various brands of jerky suggest consumers are willing to try new and different brands. Jerky unit sales in convenience stores were up 1.41% during the 52 weeks ending Jan. 26, 2014, according to data from IRI, a Chicago-based market research firm (@iriworldwide).