King-Sized Chocolate Candy Grows Market Share in C-Stores

Published in CSP Daily News

Market Share by Pack Size

C-store sales, 52 weeks ending Dec. 28, 2013

King-size gained nearly 2 points in share of c-store candy sales by both dollars and units, according to Nielsen figures. Single gum and standard loose candy gave up the most ground. Hand-to-mouth pouches, while contributing less than 1% of category sales, still posted strong enough growth to gain in share of dollar and unit sales.

Pack size Share of
dollar sales
Point
change
Share of
unit sales
Point
change
King-size 31.1% 1.8 25.2% 1.6
Standard loose 27.6% -1.0 37.8% -0.7
Single gum 17.8% -2.1 18.7% -1.4
Peg 11.7% 0.5 9.4% 0.3
Breath freshener 4.4% 0.1 3.9% 0.0
Theater box 1.8% -0.4 1.5% -0.3
Hand-to-mouth pouches 0.8% 0.6 0.3% 0.2
XL/giant bars 0.7% 0.1 0.4% 0.0
Portable gum 0.5% 0.1 0.3% 0.1
All other 3.6% 0.2 2.6% 0.2

Sources: The Nielsen Co., The Hershey Co.

The Nielsen Co., The Hershey Co.

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Related Topics: 
chocolate candy