King-Sized Chocolate Candy Trend

Published in CSP Daily News

King-sized bars continue to hold up the chocolate-candy segment in convenience stores.

King-sized bars continue to hold up the chocolate-candy segment in convenience stores, which is flat (0.37% unit growth) overall.

Top Chocolate Candy Box/Bag/Bar >3.5oz. Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Oct. 6, 2013

Brand Dollar Growth PCYA Unit Growth PCYA
Reeses Fast Break $41,209,050 17.19% 24,139,220 15.58%
Nestle Butterfinger $37,645,550 18.59% 21,946,850 15.34%
Milky Way $33,698,400 3.40% 19,737,960 0.09%
M&Ms $29,096,680 -0.18% 10,469,120 -2.51%
Snickers Squared $24,577,670 51.06% 14,274,410 43.56%
Reeses $17,231,040 14.30% 10,755,520 12.50%
Nestle Baby Ruth $14,892,780 10.86% 8,789,468 7.27%
Peter Paul Mounds $9,185,579 6.54% 5,376,288 4.82%
Milk Duds $8,612,197 1.11% 4,996,659 0.60%
Whoppers $8,138,443 0.59% 4,553,711 0.29%
Hershey's $6,138,900 83.11% 2,508,753 85.16%
Nestle Raisinets $5,712,035 4.06% 3,124,593 -2.69%
M&Ms Minis $5,661,459 >1,000% 3,190,149 >1,000%
Junior Mints $5,597,911 -3.57% 3,281,601 -3.26%
Hershey's Kisses $5,547,453 13.25% 2,076,390 9.61%
Snickers $5,260,713 1.51% 2,206,387 -1.46%
Rolo $4,570,814 13.00% 1,665,001 5.36%
Kit Kat $3,115,594 79.32% 1,401,008 68.67%
Charleston Chew $3,073,382 -5.58% 1,918,110 -6.40%
         
TOTAL $306,212,400 10.86% 160,565,800 8.10%

 

Source: IRI, a Chicago-based market research firm (@iriworldwide)

More Chocolate Candy Data

Chocolate-candy unit sales are up nearly double digits for the 52 weeks ending Oct. 6, 2013, largely on the backs of Nestle, Hershey and Mars products, according to data from IRI, a Chicago-based market research firm.

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chocolate candy