Potato-Chip Sales Dip in Convenience Stores

Published in CSP Daily News

Potato-chip unit sales fell for the second year in a row in 2013, according to IRI convenience-store figures, with one-half of the top 10 brands seeing declines in unit volume. Unit sales of "other salty snacks," meanwhile, ticked up 1.5%.

Potato-Chip Sales Trends

Potato-Chip Brands
C-store sales, 52 weeks ending Dec. 29, 2013
       
Brand/UPC C-store sales
($ millions)
PCYA Unit sales
(millions)
PCYA
Lay’s $442.8 4.6% 282.8 -0.1%
Ruffles $191.6 -11.1% 111.5 -15.6%
Pringles $139.1 8.6% 74.9 7.4%
Lay’s Kettle Cooked $65.3 -2.1% 35.2 -5.7%
Munchos $45.9 -7.9% 28.0 -13.0%
Total (including brands not shown) $1,382.3 1.2% 884.1 -2.6%
         
Latest Quarter: UPCs
C-store sales, 13 weeks ending Dec. 29, 2013
       
Lay’s Classic
Potato Chip (2.875-oz.)
$25.1 21.8% 17.0 21.3%
Ruffles Cheddar &
Sour Cream Ridged
(2.875-oz.)
$21.6 23.2% 14.6 23.1%
Lay’s Classic
Potato Chip (10-oz.)
$11.9 NA 2.9 NA
Lay’s Barbecue
Potato Chip (2.875-oz.)
$9.2 14.1% 6.2 13.6%
Lay’s Sour Cream &
Onion Potato Chip
(2.875-oz.)
$8.4 36.1% 5.7 35.0%
Total (including UPCs not shown) $338.1 2.3% 214.0 -1.0%

Source: IRI

IRI

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Related Topics: 
salty snacks