Sugarless Gum Sales Dip for 4th Year Running

Published in CSP Daily News

Sugarless Gum Sales Dip for 4th Year Running in Convenience Stores

The fall-off in sugarless gum sales grew to 7% in 2013.

Top Sugarless Gum Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 29, 2013

Brand Dollar Sales PCYA Unit Sales PCYA
Trident $165,017,600 13.52% 117,131,800 13.38%
Orbit $157,825,900 7.16% 112,557,400 5.95%
Wrigley's Extra $84,822,210 1.36% 58,108,090 -0.21%
Dentyne Ice $49,244,440 -6.05% 32,420,420 -7.05%
Stride $45,762,590 -29.31% 32,906,700 -29.02%
Wrigley's 5 Rain $43,351,820 2.70% 29,539,320 7.46%
Wrigley's Eclipse $43,335,370 -15.54% 27,006,070 -15.34%
Wrigley's 5 $43,138,740 -12.31% 28,002,010 -9.55%
Wrigley's 5 Cobalt $40,973,570 -0.88% 23,311,470 -2.11%
Trident White $36,346,380 -2.85% 24,003,790 -5.22%
Trident Layers $25,497,620 -23.64% 15,013,830 -23.61%
Stride ID $20,239,090 139.12% 12,463,600 139.02%
Wrigley's 5 React 2 $15,018,280 -25.86% 8,584,618 -26.75%
Mentos Pure Fresh $14,955,390 24.73% 8,268,529 21.32%
Dentyne Pure $13,136,560 -25.15% 8,898,805 -25.78%
Orbit White $12,918,260 -24.51% 8,394,864 -21.33%
Wrigley's Extra Fruit Sensations $10,374,190 -10.38% 7,123,983 -11.83%
Stride Shaun White $10,289,610 -7.40% 6,267,042 -8.07%
Wrigley's Extra Dessert Delights 9,503,608 -38.55% 6,607,004 -39.37%
Stride Spark $8,140,063 -45.88% 4,921,455 -46.13%
TOTAL $917,263,500 -7.36% 612,126,200 -7.02%
IRI

Click Here to See More Mint and Gum Sales Data

Despite efforts by the major sugarless-gum manufacturers to keep the category fresh with new-product introductions, sales of the overall category have dipped in c-stores over the past four years, including the steepest drop of 7.0% in 2013, according to year-end data from IRI, a Chicago-based market research firm (@iriworldwide).

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