ALEXANDRIA, Va. -- More than three out of five Americans (63%) say bottled water (still and/or sparkling) is among their most preferred beverages, followed closely by coffee (62%), according to a new national survey. Fewer Americans (58%) say soft drinks (regular and/or diet) are among their most preferred drinks.
Nearly all Americans (94%) believe bottled water is a healthier choice than soft drinks, and 93% say bottled water should be available wherever drinks are sold.
The survey, conducted online by Harris Poll on behalf of the International Bottled Water Association (IBWA) of more than 3,000 U.S. adults ages 18 and older, also found that among those who have ever purchased bottled water, those who identify bottled water as among their most preferred beverages are more likely than those who identify soda as one of their most preferred beverages to recycle their water containers.
“This poll is consistent with consumption figures released earlier this year that show, for the first time in history, bottled water is the No. 1 packaged beverage in the United States (by volume),” said Jill Culora, IBWA’s vice president of communications. “People are shifting away from less healthy packaged drinks.”
Here's a look at three highlights of the survey results ...