ST. LOUIS -- Following on last summer’s successful “America” packaging of Budweiser beer, Anheuser-Busch has extended the patriotic campaign to 11 states across the country. Those states, all homes to Budweiser breweries, will see their names on Budweiser bottles and cans as part of the brand’s latest evolution of the summer packaging campaign.
“Our new state bottles and cans celebrate the homes of our breweries and the communities that support them,” said Ricardo Marques, vice president of Budweiser. “Since 1876, Budweiser has been proudly brewed across America, and this summer, we’re inviting local consumers to raise a cold one with us.”
The state packaging will pay homage to California, Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas and Virginia through the end of September.
With the launch of the Budweiser campaign by the St. Louis-based company, CSP takes a look at three other beverage packaging changes that could catch consumers’ attention …
Coca-Cola Co.’s Sprite is helping fans stay cool this summer with its Summer Sprite Cold Lyrics Series of cans featuring cold-inspired lyrics from six rappers.
The limited-edition Sprite packaging displays six lyrics from a roster of rap artists: Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah and Kap G.
“Sprite was one of the first brands ever to recognize the power of hip-hop more than 30 years ago. It has always celebrated authenticity and collaborated with a variety of emerging, established and legendary artists,” said Bobby Oliver, director, Sprite & Citrus Brands, Coca-Cola North America, Atlanta. “This year, the Summer Sprite Cold Lyrics Series is a new way for us to shine the spotlight on cool, crisp, refreshing, lemon-lime Sprite and these six incredibly talented artists who are making their own mark and represent the next generation of hip-hop stars.”
The six lyrics appear on 16-ounce Sprite cans and 20-ounce Sprite bottles through Aug. 28.
In June, Nomadica Wines unveiled a new Pink River Rose limited-edition canned wine series.
Nomadica is a high-end canned wine that celebrates local artists and small winemakers. Pink River Rose is a blend of grenache (67%) and cabernet franc (33%) from the Santa Ynez Valley in California by winemaker Joshua Klapper from Timbre Winery. The wine has received an 88-point rating from Wine Enthusiast Magazine.
The product launch comes in a line of limited-edition cans designed based on the art of Matty Mo, aka The Most Famous Artist, a Los Angeles-based conceptual artist known for repurposing old paintings and murals.
Black Medicine Iced Coffee replaced its aluminum bottles with cans to meet consumer interest in better portability and convenience. “We decided to move to cans from bottles to make on-the-go usage even more convenient," said founder and CEO Chris Cooper. “We are excited that we are also passing on cost savings associated with this package change, and consumers can expect the retail price to drop an estimated 50 cents per unit, from $3.99 to $3.49 on average."
Launched in January 2014, Black Medicine is brewed and bottled in Oakland, Calif.
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