CHICAGO -- The line between sparkling waters and carbonated soft drinks got a little thinner this winter as beverage makers added flavors to their current lines or created completely new brand extensions, combining water or juice with carbonated soft drinks (CSDs).
Most recently, Polar Beverages, Worcester, Mass., introduced Seltzer'ade, a line of flavored sparkling waters in five flavors: Raspberry Pink Lemonade, Mango Limeade, Watermelon Lemonade, Blueberry Lemonade and Tart Cherry Limeade.
The zero-calorie drinks are packaged in 12-ounce cans and available in 12-packs.
Marketed as "[bubbling] with the charm of your favorite lemonades, but none of the guilt," Polar Seltzer'ade embraces the healthier side of carbonated soft drinks.
Here are six other recent rollouts that walk the same line ...