Bands can register onwww.slurpee.com between now and June 20 where they will be required to enter up to three video or audio performances of original songs. Three deserving bands will be [image-nocss] selected to play at regional events in Dallas, Los Angeles, New York and Chicago as openers for well-known headliners, which will be announced on Slurpee.com.
The concerts will begin mid-July and run to the end of August.
"Slurpee is an experience, not just a drink," said Evan Brody, 7-Eleven marketing manager for Slurpee and Big Gulp brands. "This is another example of a great experience brought to you by the Slurpee brand, in addition to movie promotions, action cups, video game programs and a rewards program through 7-Eleven's Slurpee Nation community."
The Slurpee Nation rewards program connects fans with music, games and movies. Through this online program, fans can cash in Slurpee Nation rewards points they accumulate with each drink purchased for free items such as DVD rentals, Slurpee gear and other exclusive items and content.
Dallas-based 7-Eleven operates, franchises or licenses close to 8,200 7-Eleven stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 38,000 stores in 16 countries. During 2009, 7-Eleven stores worldwide generated total sales of more than $58.9 billion.
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