WWE "Superstars" John Cena, Triple H, [image-nocss] Rey Mysterio and Undertaker show off their best moves on four collectible, lenticular Slurpee cups while Big Show, Kofi Kingston, Edge, Randy Orton and WWE Diva Eve appear on five collectible Super Big Gul fountain drink cups. 7-Eleven is also offering four collectible straws featuring the likenesses of the superstars and product displays of WWE magazine and DVDs.
John Cena also has created a limited-edition cup for 7-Eleven's cause-marketing campaign, Coffee Cup with a Cause. A portion of the proceeds from the sale of the Cena cups between July 16 and August 31 will be donated to the Make-A-Wish Foundation. 7-Eleven has guaranteed a minimum donation of $250,000 to the charity. (Click here for previous CSP Daily News coverage.)
"7-Eleven fans love WWE, and vice versa. It's a demographic match made in heaven," said Rita Bargerhuff, 7-Eleven vice president and chief marketing officer. "Our WWE campaign last year was centered on Big Gulp drinks. This year, we've taken the promotion to a new level, both in-store and online, and we think this year's rematch of the two brands will be bigger and better."
"Our continuing partnership with 7-Eleven has been a fantastic experience for WWE, our Superstars and fans," said Michelle Wilson, WWE's executive vice president of marketing. "WWE is thrilled that 7-Eleven is able to help us celebrate SummerSlam by providing our fans with limited edition cups featuring their favorite Superstars and Divas."
The collectible Slurpee cups come with codes that can be redeemed for Slurpee Nation reward points at www.slurpee.com. Fans can go towww.slurpee.com/rewards to redeem these points for exclusive in-game prizes in THQ's popular video game "SmackDown vs. Raw 2010," or to enter 7-Eleven's augmented reality that allows WWE fans to try on virtual masks like those worn by WWE Superstar Rey Mysterio. A web-cam is required for fans to try on Rey's masks. Users can choose any or all of the four featured masks, take multiple screen shots and upload images to Facebook. Rey Mysterio appears in a 7-Eleven commercial that airs on USA and Syfy during WWE programming and at various WWE live events across the country.
The featured Slurpee flavor during the six-week promotion is Barq's Root Beer. Other products participating in the promotion are Slim Jim, the official meat snack of WWE, and 7-Select Crunch Cheese Curls.
World Wrestling Entertainment Inc., a publicly traded company, is an integrated media organization and recognized leader in global entertainment. The company is headquartered in Stamford, Conn.
Dallas-based 7-Eleven operates, franchises or licenses approximately 8,200 7-Eleven stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 38,000 stores in 16 countries. During 2009, 7-Eleven stores worldwide generated total sales of more than $58.9 billion.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.