7-Eleven Offering Coke Chill-Activated Exclusive
Blue ice cubes appear on can when cold enough to drink
ATLANTA & DALLAS -- 7-Eleven Inc. and The Coca-Cola co. have teamed up to offer chill-activated cans, exclusive to the convenience retailer. Through the use of thermochromic ink, when chilled, the 16-ounce cans reveal blue ice cubes.
According to the 7-Eleven website: "You like your Coca-Cola cold, right? Like perfectly chilled. Well, now there's a can that does what your mere fingertips can't. Blue ice cubes will appear on the exclusive new chill-activated can when it's time to drink up. Blue cubes outside. Ice cold inside. Only at 7-Eleven."
With more than 500 sparkling and still brands, Atlanta-based Coca-Cola is the world's largest beverage company. Led by the Coca-Cola brand, its portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, it is the No. 1 provider of sparkling beverages, ready-to-drink coffees and juices and juice drinks.
Based in Dallas, 7-Eleven operates, franchises or licenses more than 10,000 7-Eleven stores in North America. Globally, 7-Eleven has some 50,000 stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.8 billion.