7 Retail Categories Winning Millennial Dollars
By Jill Failla on Feb. 07, 2017CHICAGO -- Millennials are frequent purchasers of c-store retail products, according to Technomic’s new 2016 CSP Consumer Study. Two-thirds of consumers ages 25 to 40 purchase retail food and beverage at least once a month, and about a fifth buy household and personal retail items at least once a month.
For c-stores trying to decide which retail products to stock in order to appeal to millennials, the study unveils several categories that this demographic is buying more often than any other generation.
Click through to find out which seven retail categories millennials purchase at a higher-than-average frequency ...
1. Coffee
Retail coffee products such as a cold flavored coffee drinks are popular among millennials. More than half of millennials say they purchase these items from c-stores at least once a month, according to the study.
2. Fruit or vegetable juice
Millennials are interested in nutritious retail beverages, including fruit and vegetable juices. Two-fifths of millennials say they purchase fruit or veggie juice from c-stores at least once a month, compared to only 30% or fewer of their counterparts, the study shows.
3. Craft beer
While the majority of millennials frequently purchase domestic and imported beer from c-stores, operators may want to stock craft beer as well to cater to this demographic. Nearly two-fifths of millennials say they purchase craft beer at c-stores at least once a month, compared to a third or less of their counterparts, the study says.
4. Cereal
Boxed cereal, hot cereal and cereal bars—millennials buy it all. The study shows they are more likely to purchase all of these items from c-stores at least once a month compared to other generations.
5. Breads
Nearly two-fifths of millennials buy packaged breads, such as English muffins or white bread, from c-stores at least once every 30 days, according to the study. A quarter or less respondents from other generations purchase bread with the same frequency.
6. Frozen breakfast entrees
A fifth of millennials buy frozen pancakes, waffles or breakfast sandwiches from c-stores at least once a month, compared to roughly half as many consumers of other ages, the study says.
7. Fruit
Branded fruit cups are a go-to snack and dessert among millennials. A quarter of this generation purchases packaged fruit from c-stores at least once a month, compared to a fifth or less of their generational counterparts, according to the study.