LAS VEGAS -- ZizZazz energy mix's parent company, Mainstream Ventures Inc., Las Vegas, has forged an agreement with Acosta Inc. for Acosta to provide national distribution for the company's vitamin-based energy drink mix. The Acosta team will work with the marketing team at ZizZazz to provide nationwide sales and marketing of its current product line.
ZizZazz comes in four noncarbonated fruit flavors—with no added sugar and containing ginseng, green tea extracts and vitamins A, B1, B3, B5, B12, C and E—packaged in a portable single-serving bag. It requires a small amount of [image-nocss] shelf space for the retailer.
This announcement comes just days following the endorsement notice of Grammy-award winning singer Nelly signing on as spokesperson for the product. Nelly also has joined the ownership team. “I didn 't want to just endorse it; I wanted to be part of the growth of the company," he said.
As an owner, Nelly will appear in TV commercials, will become the voice of radio advertising for the energy drink mix and will be a spokesperson for the product participating in press and appearances.
Nelly is also founder and CEO of record label Derrty Entertainment; has launched two successful clothing labels, Apple Bottoms and Vokal; is a co-owner of the NBA 's Charlotte Bobcats as well as a noted philanthropist having founded two charitable organizations, Jes Us 4 Jackie and 4 Sho 4 Kids.
Acosta Sales & Marketing Co. is a leading full-service sales and marketing agency in North America providing outsourced sales, merchandising, marketing and promotional services to manufacturers in the consumer packaged goods (CPG) industry. Headquartered in Jacksonville, Fla., Acosta has more than 11,000 associates and operations throughout the U.S. and Canada.Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.