PURCHASE, N.Y. -- AMP Energy and racing star Dale Earnhardt Jr. have announced the debut of a new sour grape flavor, Dale Jr. Sour, available for a limited time at participating 7-Eleven convenience stores across the country starting on April 2.
On Thursday, April 10, six Charlotte, N.C., 7-Eleven locations will feature unique Dale Jr. Sour energy stands, where consumers will have the opportunity to try the new flavor. In addition, Dale Jr. is scheduled to surprise his fans by making an appearance at one of the six locations, where he will hand out giveaways and samples of Dale Jr. Sour onsite.
The undisclosed location will be announced the morning of the event via the AMP Energy Twitter feed, @AMPEnergy.
Dale Jr. chose the new sour grape flavor for this AMP Energy product, which features him and his No. 88 Chevrolet SS on the can. "Selecting the great-tasting sour grape flavor for AMP Energy was a fun experience," he said. "I'm excited for my fans to try it and to hear what they think."
"Like Dale Jr., consumers need real energy to take on whatever the day may bring," said Aziel Rivers, director of marketing for AMP Energy. "Working closely with Dale Jr., we created the new, unique sour grape flavor that we believe fans will reach for on race day or whenever they are looking for a boost of energy."
Fans can also submit their best #SourFace via the AMP Energy Facebook page for a chance to win gear starting April 7. One grand prize winner will win a pair of tickets and accommodations to an upcoming race.
Purchase, N.Y.-based PepsiCo Inc. is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Its main businesses are Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola.
7-Eleven Inc., Dallas, is the largest c-store chain in North America. It operates, franchises or licenses about 8,700 stores in the United States and Canada.
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